University Club of Tampa
The University Club of Tampa was established 1946 in Tampa, Florida. By implementing strategic initiatives, they were able to go from losing members and worrying about their long-term viability to increasing cash flow and growing their membership.
Issue
The Board of Governors needed to address two issues that were putting the long-term viability of the club in jeopardy: member attrition and club operating losses.
Initiatives
We conducted a 2-day workshop with the board designed to produce clear results:
2
Establish a detailed 4-year strategic plan
3
Develop a communication campaign for the board to inform the members
4
Stabilize the club operation
5
Develop a detailed membership development plan to add 200 net members
6
Implement CSI’s standard operating procedures
Results
Through strategic initiatives, the University Club of Tampa was able to achieve: